With over 2 million farms spreading across 900 million acres of land within the country, the US agribusiness industry is perhaps one of the most expansive as it offers considerable support to the economy as well as a fair share of employment opportunities for workers. In 2017 alone the industry generated around $388.5 billion worth of agricultural products. However, over the years these numbers show a gradual decline since there used to be around 7 million farms way back in 1935. It seems like cotton and other goods, even agriculture has seen the trend of moving overseas where the cost of harvesting agricultural crops is far less and the profit margins are relatively higher. Nevertheless, as an owner and sole proprietor of agriculture business in the US, you know that climate change and extreme weather in recent years have made it quite difficult for you to project favorable numbers when it comes to sales and the income statement. Therefore through this post, we would like to share with you some great advice as to how you can promote your agriculture business. So let’s take a quick look at them each:
Your Targeted Audience Should Be Supported With Customer Journey Map
The customer journey map is an effective marketable tool where a simple diagram is used to illustrate the several stages of a customer that they go through when interacting with your business. However, to execute this plan of action, you need a comprehensive study regarding who your targeted audience really is. To make things easier, you should try asking yourself:
- Who are my customers?
- What are their ages?
- What are their buying tendencies?
- How much do they earn? And how much are they willing to spend?
- How loyal are they? Or how easy is it for them to switch?
Answering the aforementioned questions along with a relative study of their demographics and lifestyles will provide you with substantial insights to understand them in a more intricate manner. This will allow you to construct suitable strategies for you and your business to follow and yield a higher number of sales.
Create a Distinguished Image for Your Business
It goes without saying that in the present day scenario, the competition has not only risen but it has gotten even more demanding than ever before. Hence you need to create a distinct image for your business that can make it easy for your customers to identify and relate to. For instance, creating custom logo agriculture and landscaping uniforms can be a great idea to the extent that it will not only allow you to make your staff and workers look professional but also promote the business wherever they visit. This is due to the fact that with customized and personalized uniforms your workers will then become the face of the brand and support your business by carrying your company’s name, logo, and other forms of branding proudly on their shoulders and make it easy for onlookers and the general public to observe them.
Use the Digital Media to Your Advantage
If you really want to amplify the extent of your business’s marketing campaigns and the overall scope of the venture then there is no question that the internet is indeed your best tool. You should not only develop your own website and register your business online with listing websites and customer review websites, but you should also have a dominating presence on the various social media platforms including Facebook, Instagram, LinkedIn, Twitter, and YouTube to name a few. Furthermore, you can also opt for affiliate marketing to get the job done for you as well as wholeheartedly deploy SEO and paid campaigns to add more juice to your strategies. The more accessible your business become to the general masses, the more relevant it will be for them to interact with you using multiple outlets. It is the day and age of digital technology so there is no point to not invest in these gimmicks and not use them to your advantage.
We hope this post was able to offer you some great insights as to how you can go about marketing our agriculture and farming business. For more questions and queries regarding the topic, please feel free to let us know your feedback in the comment section below.