We all understand that eCommerce is catching up all over the world. Whether it’s a new startup or an existing brick and mortar store, every day many new online stores are opening. Well, in comparison with the brick and mortar shops, setting up an online store is much easier. However, when setting up an online store, eCommerce distributors have to cope up with many problems, and one such problem is editing high-quality pictures of the products. Product image editing is one of the most important aspects of a successful eCommerce site.
Now, the question is why product images are so important for an online store?
As said” A picture speaks thousands of words” and this saying becomes even more important in today’s image-driven business world. Around 75 % of the respondents agreed in a recent survey that the product image is the most important aspect in an eCommerce store, followed by multiple picture options. Images are powerful, they can tell the story, inspire, convince and can even help you sell a product when used properly. One of the factors a customer considers before deciding whether to buy a product or not is being able to see a product (although a photo).
The “touch and feel” barrier is one of the major challenges of an eCommerce site, but with a high-quality image, a store owner can boost customer confidence. I.e. when customers visit your online store, they expect clear, high-quality product pictures to get a good sense of how the actual product looks its color, size and so on. This implies that the quality of the pictures on the eCommerce website impacts the customer’s decision of buying.
A company’s sole objective is to sell products and generate income. You need to be more careful and strategic when you have an online business. As thousands of competitors are dealing with the same product. So, for your online business survival, you need to be clever too.
The eCommerce image editing services make your business process smooth through the animated images so that they can do their job well.
Let’s understand how an image in e-commerce plays a vital role in e-commerce.
- Customers are more intelligent: Customers are smarter these days. They like to explore the product thoroughly. Since they are unable to touch the product physically while shopping online, their only escape is the detailed images displayed next to the product. So, their decision-making largely depends on these shared images. They will simply switch to other websites if they don’t get a reasonable idea of the item and the information they need to understand. The product picture and presentation must be engaging together with your product description to attract the attention of the customer.
- High awareness of digital technology: Now are the times of high-quality image tools like multimedia, giving exciting results in the image. This generation is surrounded by emojis, gifs, and visual platforms such as Instagram, Pinterest, and Flicker that display great graphics. And for the eCommerce portal, there is no room for a normal or below-average picture that creates a desperate need for professionals to present finished professional images.
Points to remember for image editing are:
- The resolution of the image is a must.
- Use clipping path tools to accurately edit images.
- An appropriate background for every picture.
- Make sure that the images are bright, sharp, and clear.
- Customer’s wants value of money: As we said that the current generation doesn’t take stuff for granted. If there are “N” numbers of instruments that can help you present products online then why would a client want to see poorly presented products? Not to forget that there are a lot of people in the world who are working on something or the other to make the eCommerce more presentable and have spoiled clients and increased their expectations. That’s why not to settle something on the website that is not that great.
Product’s presentation: Ensuring the product’s lightning and background are of major importance. With irregular or dark backgrounds, you can never produce the required impacts.
The amount of editing and retouching using clipping path services can be done to achieve the desired results.
- Stay ahead of your rivals: The world of web is transparent. You can get to understand your competitor’s next step readily since everything is going to be online. Observing your competitor might keep you on reaching the same stage a bit late, but if you maintain, you’ll surely get to the desired spot. It is essential to outsource a team that can introduce some new and creative thoughts to the office. As brands are produced from the finest thoughts, not the ones copied.
If you want to operate an e-commerce business, you have to understand that investing in a high-quality photograph will have a beneficial impact. The importance of photo editing has proven to be a powerful strategy in the e-commerce globe. This service will enable you to create a professional picture and enhance the marketability of the item to increase the ranking and branding of a website.