How did selling a product become much more effective than product itself?

Statistics show that there are 2.77 billion social media users around the globe, and also 8.97 billion mobile connections, which is more than the current world population. Hence, people are online almost all day long. This means that your target audience (doesn’t matter how big it is) falls into that group, too. With that fact in mind, it is clear that your online presentation and promotion is far more critical for selling than the product itself. Even if your product is not that great, with the right advertising, you can…

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