In today’s digital era, Email Newsletter is one of the highly effective marketing channels that help you to share the information, generate leads and also increase your brand awareness. But it will only give you the desired outcome when it’s planned properly.
1.Newsletter With Personalized Effect
Usually, customers find personalized marketing more appealing than formal emails. Since marketing is all about the conversation, an email newsletter can help you to start conversation and giving it personal touch will engage the customer on a deeper level.
If you address them with their names and cater to the information based on their particular need they will feel more connected to you and by approaching them personally e.g choosing a real sender name or real email address will bolster your customer’s trust, which means they are likely to become your repeat customers. So just like any other marketing strategy, personalized emails too can have a big impact on your bottom line.
2. Shopping Cart Abandonment Emails
According to the research conducted by one renown USA based e-commerce development company the average online cart abandonment rate is nearly 72%. This means 72% of people adding the item to their shopping cart are not going through purchase. If we reduce this figure, it will definitely help to recover sales. Carefully implemented re-engaging strategies like cart abandonment emails, will surely help to recover the abandoned cart. To boost your cart abandonment email campaign you can also combine it with other optimization practices e.g
- offering a coupon code,
- Offering free shipping
- Using Popular Payment Gateways, etc
3. Make Your Loyal Customers Feel Like Royalty
Your truly loyal customers are probably already in love with your brand and products, so why not shower them with exclusive discount vouchers to the rest of your store on their birthday, Thanksgiving and your brand’s anniversary?
Sending a thank you email to them will not only fill their hearts with joy but give them a reason to keep coming back and spending money on your products, which will boost your sales. It’s a win-win really!
4. Holiday Sales Emails for All Subscribers
While Your loyal customers are already enjoying VIP perks, we should also focus on other customers who haven’t gone beyond the browsing products or window shopping.
Sending them Holiday or festival themed sales email newsletter is bound to grab their attention. As the study shows December accounts for 25% of annual retail sales and email marketing accounts for 20% of it. So if you yet haven’t given a push to marketing in holiday shopping season, now is time to act.E.g setting up the coupon code to automatically apply to the cart
5. Flash Sale
A flash sale is a discount offered for a short period of time. The quantity is limited, which usually means the discounts are high. The limited time and quantity entice consumers to buy on the spot. Flash sales in eCommerce business are a specifically good tactic for selling out-of-season stock or underperforming product lines that are just occupying room in your storage space. So including them in your email newsletter campaign is exactly what you need to regenerate the sales.
6. Leverage Social Media Platforms
Try to Share your newsletters beyond the inbox. When planned properly Social media can be the most effective way to grow the subscribers’ list.
Nowadays many E-commerce development companies have started sharing a newsletter on Different social media platforms as part of their email marketing strategy to reach new customers which in turn helps to boost sales. Here are few tried and tested tricks to make your email newsletter even more effective part of your overall marketing campaign by integrating it with social media:
- Include Link to your newsletters in the bio of your Facebook, Twitter, Instagram
- Show the social profiles in your emails.
- Retarget ads on Facebook and Twitter to interested email subscribers.
- Add social icons to emails in the beginning
- Invite subscribers to connect and share
7. A/B Testing
Utilizing A/B, in other words, split testing is basically a form of conversion rate optimization which helps you to decide which of two email campaign options is doing better performance in terms of encouraging opens or clicks. It helps you a lot to understand what kinds of subject lines, images and offers appeal to your customers. A/B testing is the most reliable method for removing doubt from your hypotheses, and Every email marketing platform offers this feature. Initially, it may look a bit overwhelming, but it will certainly worth spending time and money once it starts boosting conversion rate and in turn will help you to reach your targeted sales.
So, what are you waiting for? It is time to go with the best idea to grab more benefits and advantages. Online business is a bit competitive and you can churn out more going with the creative ideas.