e-commerce

Tips on Making Instagram Advertising Work Better for E-Commerce

With Instagram crossing the one billion monthly active users and heading quickly to double that, the hip-and-happening social media platform has become even more appealing for brands to reach out to followers. While most businesses are trying to engage followers with interesting content, a lot of brands are also looking closely at advertising on the platform to attract shoppers and make sales.

Tips on Making Instagram Advertising Work Better for E-Commerce

With Instagram crossing the one billion monthly active users and heading quickly to double that, the hip-and-happening social media platform has become even more appealing for brands to reach out to followers. While most businesses are trying to engage followers with interesting content, a lot of brands are also looking closely at advertising on the platform to attract shoppers and make sales. https://blog.hootsuite.com points out that some two million advertisers are already active monthly. Some tips to increase the ROI of your Instagram advertising campaign:

Make an Impact with Minimalist Typography

Instagram is all about photos, images, graphics, and videos, and this is the reason why it has been able to gain popularity so rapidly with the smartphone generation. It is this close-to-complete-dependence on visuals for communication that can be used to provide a stark differentiator that just can’t help cut through the clutter and stand out. You can design an advertisement for Instagram that uses only text and no images at all in a complete reversal of the normal trend of all picture and minimal text. Of course, you need to make your text stand out against a stark or even subtle background by keeping it short and crisp; a single sentence perhaps would be the best should found:  Web-cart – Multi-Vendor eCommerce Marketplace.

Use the Zoom Feature

With so many advertisements being thrust upon users of Instagram, they have also learned very quickly to spot them and scroll past without a second glance. In this scenario, an effective way of attracting eyeballs and boosting engagement is by using the zoom feature on the platform that was introduced a few years ago. You can make your advertisement interesting and interactive by hiding a word or even a promo code in the image used in the advert and encouragesyour real Instagram followers to pinch and zoom to discover it.

Be Natural and Don’t Try to Sell

In a world that’s very competitive, Instagram users can often be completely fed up with advertisements that are in the eye and continuously push them to buy something. Against such a noisy background, it is the messages that don’t look like advertisements at all that proves to be the most engaging, especially when they consist of lifestyle imagery that demonstrates the use and potential benefits of your products when used in real-life situations by ordinary people.

Remarket to Shopper Who Have Abandoned Carts

E-commerce sites are full of shoppers who go about picking up items and putting them in their shopping carts only to abandon them for some unknown reason. By targeting these people with customized advertisements with images of the abandoned products, you can remind them of the attractions of the product and provoke them to continue their shopping from where they had left off. If you don’t know how to devise a remarketing advertisement on Instagram, look it up online and you will get plenty of guides.

Conclusion

Instagram with its one-billion-plus followers represents a happy hunting ground for brands. By being innovative and trying to get under the skin of your followers rather than going head-on with them with aggressive advertisements, you can ensure that your advertising budget is spent well and delivers a positive ROI.

Author Bio –

Kristen Smith has been working on the importance of social media in marketing with thousands of real Instagram followers for her postings.

points out that some two million advertisers are already active monthly. Some tips to increase the ROI of your Instagram advertising campaign:

Make an Impact with Minimalist Typography

Instagram is all about photos, images, graphics, and videos, and this is the reason why it has been able to gain popularity so rapidly with the smartphone generation. It is this close-to-complete-dependence on visuals for communication that can be used to provide a stark differentiator that just can’t help cut through the clutter and stand out. You can design an advertisement for Instagram that uses only text and no images at all in a complete reversal of the normal trend of all picture and minimal text. Of course, you need to make your text stand out against a stark or even subtle background by keeping it short and crisp; a single sentence perhaps would be the best.

Use the Zoom Feature

With so many advertisements being thrust upon users of Instagram, they have also learned very quickly to spot them and scroll past without a second glance. In this scenario, an effective way of attracting eyeballs and boosting engagement is by using the zoom feature on the platform that was introduced a few years ago. You can make your advertisement interesting and interactive by hiding a word or even a promo code in the image used in the advert and encouragesyour real Instagram followers to pinch and zoom to discover it.

Be Natural and Don’t Try to Sell

In a world that’s very competitive, Instagram users can often be completely fed up with advertisements that are in the eye and continuously push them to buy something. Against such a noisy background, it is the messages that don’t look like advertisements at all that proves to be the most engaging, especially when they consist of lifestyle imagery that demonstrates the use and potential benefits of your products when used in real-life situations by ordinary people.

Remarket to Shopper Who Have Abandoned Carts

E-commerce sites are full of shoppers who go about picking up items and putting them in their shopping carts only to abandon them for some unknown reason. By targeting these people with customized advertisements with images of the abandoned products, you can remind them of the attractions of the product and provoke them to continue their shopping from where they had left off. If you don’t know how to devise a remarketing advertisement on Instagram, look it up online and you will get plenty of guides.

Conclusion

Instagram with its one-billion-plus followers represents a happy hunting ground for brands. By being innovative and trying to get under the skin of your followers rather than going head-on with them with aggressive advertisements, you can ensure that your advertising budget is spent well and delivers a positive ROI.

Author Bio –

Kristen Smith has been working on the importance of social media in marketing with thousands of real Instagram followers for her postings.

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